David Higgins' Blog
It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.
There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.
However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.
In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.
1. Location and convenience
Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?
Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.
2. Low upkeep and utility costs
If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.
This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.
3. Storage space
Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.
Make sure your photos and listings reflect the amount of storage your home has.
4. Major upgrades
If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.
5. Pet and smoke-free
If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.
6. Natural lighting
If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.
You know that you want to sell your house. However, you're still unsure about how to determine a "fair" price for your residence.
Ultimately, setting a fair price for your home may be easier than you think – here are three tips to help you establish the best price for your house.
1. Study the Housing Market
The housing market constantly changes. Therefore, a buyer's market today may transform into a seller's market tomorrow.
As a home seller, it is essential to analyze housing market data. That way, you can identify real estate market patterns and trends and plan your home selling journey accordingly.
Check out the prices of recently sold houses in your city or town. With this housing market data in hand, you may be better equipped than ever before to differentiate between a buyer's market and a seller's market.
Also, don't forget to assess the prices of available residences that are similar to your own. This housing market data will help you see how your residence stacks up against the competition. It may provide you with the ability to narrow the price range for your home too.
2. Conduct a Home Appraisal
A home appraisal offers a valuable learning opportunity, particularly for a home seller who is uncertain about his or her house's strengths and weaknesses.
Typically, a home appraisal provides a home seller with plenty of actionable insights about the condition of his or her property. The appraisal often helps a home seller prioritize home improvements as well.
During a home appraisal, a property inspector will analyze a house over the course of several hours. After an inspector's evaluation is complete, he or she will provide a home seller with a report that offers comprehensive insights about a home's condition.
A home appraisal can provide a home seller with a better idea about how to price his or her house in its current condition. Then, a home seller can complete assorted home improvements that may help him or her boost a residence's value.
3. Collaborate with a Real Estate Agent
It never hurts to get expert support as you try to determine the best price for your house. Thus, collaborating with a real estate agent can make a world of difference for a home seller in any housing market, at any time.
A real estate agent can provide guidance as a home seller preps his or her residence for the housing market. This professional can respond to a home seller's price concerns and questions and help a home seller determine what constitutes a fair price based on the current housing market's conditions.
Perhaps best of all, a real estate agent will help you promote your residence to the right groups of homebuyers consistently. As a result, he or she can help you stir up plenty of interest in your home – something that may lead to multiple offers.
Ready to list your residence? Use these home selling tips, and you can determine the best price for your house.
A home listing often introduces a homebuyer to a residence. It may include home photos, a brief home description and details about various home features and amenities. As such, an effective home listing is a must-have, particularly for a home seller who wants to stir up plenty of interest in a residence.
Ultimately, there are several best practices to consider when you create a home listing, and these include:
1. Provide Accurate Information
Learn about your home, and you can provide accurate information about your residence in your home listing.
If you're unsure about your home's condition, it often pays to complete a home appraisal. That way, a property appraiser can evaluate your residence both inside and out, identify any problem areas and offer a property valuation.
Furthermore, if you recently completed assorted home improvements, you should include information about these upgrades in your home listing.
Whether it's new windows that you installed throughout your residence or an updated home air conditioning system, including details about various home upgrades in your home listing could help your residence stand out to potential buyers.
2. Include High-Quality Photos
You don't need to be a professional photographer to capture high-quality photos of your house. In fact, many smartphones and tablets feature first-rate cameras, and you can use these mobile devices to take photos of your house's interior or exterior.
As you photograph your home, remember the homebuyer's perspective. For instance, a homebuyer likely wants to see photos of a clean, pristine kitchen and other awe-inspiring images of your house. If you clean and declutter your house before a photo shoot, you can increase the likelihood that your home photos will capture homebuyers' attention.
On the other hand, if you want professional assistance, you can always reach out to a real estate photographer as well. A real estate photographer can offer home photo recommendations and suggestions and help you capture photos that show off the true size and beauty of your residence.
3. Collaborate with a Real Estate Agent
A real estate agent knows what it takes to craft an effective home listing. Therefore, if you collaborate with a real estate agent, you should have no trouble creating a home listing that hits the mark with homebuyers.
Typically, a real estate agent will meet with you, learn about your home selling goals and plan accordingly. He or she then will use the information that you provide to develop an engaging home listing.
With a real estate agent at your side, you can seamlessly navigate the home selling journey too.
For instance, a real estate agent will host open houses and set up home showings to promote your residence to homebuyers. Plus, he or she will keep you up to date about any home offers and provide expert advice at each stage of the home selling journey.
Creating an effective home listing may seem difficult. Fortunately, if you use the aforementioned best practices, you can craft a home listing that can help you generate substantial interest in your residence.
If plans for selling your home are in the near future, you’re going to want to start strategizing the most cost- and time-effective ways to make your home irresistible to potential buyers. One of the most proven ways of giving your home the edge it needs to stand out from the competition is good photography and attractive staging.
In today’s post, I’m going to share my tips on home staging that can be achieved on a budget and in a short period of time. That way you can focus more time on finding a new home and stop worrying about selling your current one.
Tip 1: Start packing
Before you start worrying about arranging furniture, it’s important to make sure you have a clean slate to work with. Start by packing personal effects into boxes and labeling them accordingly.
Staged homes are homes that look appealing to the widest audience as possible. Having personal reminders, like family photos, trophies, etc., makes it harder for viewers to picture themselves living in the home.
Most of us keep our homes arranged in a way that is convenient to our lives. And. let’s face it--life can be messy. But, when it comes to staging, less is usually more.
Not only will this cleaning process help you reduce clutter and make the home look better for staging, but it will also make your moving process easier since many of your boxes will already be organized and sealed.
Tip 2: Color scheming
Expertly staged homes tend to have one thing in common--a cohesive color scheme. Think of choosing your color scheme like creating an artist’s palette. You want a few colors that compliment one another and that will work together to brighten up your home.
If you have any furniture that appears worn, dated, or that clashes with the scheme of the room, it’s a good idea to place them in storage while you prepare for photographs and visitors.
Tip 3: Decorate sparingly
Now that you’ve packed away your family photos, you might be wondering what to put on the walls in their place. The best answer is often nothing. However, that doesn’t mean the walls need to be completely bare.
For smaller rooms, you can make them appear more spacious with the use of hanging mirrors (just make sure you can’t see yourself in any of those mirrors when you take your photos!).
Tip 4: Don’t forget the outside of your home
The value of curb appeal can’t be overemphasized. The exterior of our homes, along with our yard and driveway, are essentially what we show the world about our lives. Since most home buyers want their house to look nice, fit in with the neighborhood, but have its own unique flair all at the same time. They want to know that your house has that potential.
Furthermore, the driveway and yard are two of the first things people see when they visit. You’ll want to take advantage of this moment by making a good impression.
The home selling journey may be perilous, particularly for an individual who is unprepared for potential pitfalls. Fortunately, there are lots of things that you can do to quickly identify house selling hurdles and address such issues before they get out of hand.
Now, let's take a look at three tips to help you detect and resolve a wide range of home selling hurdles.
1. Make a Home Selling Plan
If you are unsure about how to navigate the house selling journey, there is no need to stress. In fact, if you craft a home selling plan, you can prepare for any challenges that you may encounter.
A home selling plan should encompass all of the steps you will need to take to sell your house. It should start with a timeline that reflects how much time you have before you need to list your home. Furthermore, your home selling plan should account for how you plan to showcase your residence to prospective buyers, along with where you plan to relocate following your house sale.
Your home selling plan should remain flexible, too. Because if you have the flexibility to adjust your home selling plan as needed, you can modify your strategy based on any house selling challenges you face.
2. Price and Promote Your House Effectively
The ideal price for one home likely varies from the perfect price for a similar residence in the same city or town. If you conduct a house appraisal, however, you can get a property valuation before you list your residence. And as a result, you may use this property valuation to establish the optimal initial asking price for your house.
Think about how you will promote your residence to buyers as well. If you devote time and energy to enhance your house's curb appeal, for example, you could boost the likelihood of generating lots of interest in your home. Meanwhile, you also can clean each room of your home to help buyers fall in love with your residence as soon as they walk through the front door.
3. Hire a Real Estate Agent
A real estate agent understands the ins and outs of the home selling journey. Therefore, he or she can help you remediate any home selling problems, regardless of their severity.
If you are uncertain about how to showcase your residence to potential buyers, for instance, a real estate agent will help you schedule home showings and open house events. On the other hand, if you are unsure about how to price your residence, a real estate agent will help you establish a competitive house asking price from day on the property selling journey.
When it comes to adding a home to the real estate market, various problems may crop up. Thanks to the aforementioned tips, you can limit potential home selling problems. Plus, you can streamline the home selling journey and increase your chances of maximizing your house sale earnings.